GRAFLI- Greater Rochester Area Financial Literacy Initiative

GREATER ROCHESTER AREA FINANCIAL LITERACY INITIATIVE ("GRAFLI") In this Initiative, we are focusing on having an ongoing"community conversation"where everyone in our area is talking about the principles of personal finance - learning them, reinforcing them and making them a life-long habit. A number of community leaders, financial education providers, many media organizations and others are working together to make sure that we have that conversation. We hope that everyone will participate, get behind it, and share any knowledge or experiences that will move the conversation forward. The Initiative has two goals. First, to educate the public about budgeting, saving, understanding and analyzing the true cost of any credit, finding ways to save money on purchases, discussing finances with our children, and much more, so that we can be the most financially literate community in the United States. Second, to reach out to those in our community who find themselves in severe financial distress to let them know where they can get help with their finances. Through editorials, articles, television and radio interviews and features and materials offered by the Initiative, that can be used by schools, employers, community and faith community groups, we hope to reach out to as many people in our community as possible. Rochester has been a national leader in so many areas, and it is a leader once again in this area. For more information visit http://www.careprogram.us/grafli